LINCOLNSHIRE CCC - TNF APPAREL PARTNERSHIP
We thought that it would be opportunistic to put forward for consideration a proposal for your apparel and merchandise tender for the next 3 years. The intial discussions you have had with Will at Tails Never Fails is very exciting. The products look amazing and I am sure that the entire playing group and community will agree.
Tails Never Fails (TNF) is a specialist in producing cricket apparel and merchandise since 2011 for clubs/schools and associations. TNF specialises in creating customised products for you. We embrace your design needs including colours, names, numbers, sponsors - in short, we make your product look amazing for you! Our design team are well versed in being able to take your ideas on board and make them a reality.
We are resource and process driven; communication focused; and are always ensuring that our pricing is relevant to our quality of products that we believe are unparalleled in this competitive environment. You will see here in this proposal for tender that we have gone further than anyone else would. This is just an example of the lengths we go to for our community and making sure that the relationships we are in are successful for all involved. We welcome and look forward to conversing what the club may see as ‘non-negotiables’ along with the ‘like to have’ aspects of the relationship.
We are a cricket company that supplies clubs with what they need. One person to contact. One company to pay. The one stop business is what we have created because we are cricket people with much experience at club level. We still play. We still act on committee’s at our clubs. We coach our clubs. We are involved in our local cricket community. We truly do love what we do.
We appreciate that pricing is super important, but so is quality and sponsorship in other areas of the club that we believe Tails Never Fails is offering a lot that is very unique and different to other suppliers that may wish to work with the club.
In the first year of the deal you will see that we have littered you with sponsorship opportunities that covers off on our best offer yet anywhere in the UK. Frogbox, vouchers, county wide discount for your players, you will get it all. Plus in years 2 and 3, we want to work on a sponsored value of £1,000 in cash or product in kind. We feel that this will round out a pretty compelling offer to be a valued partner of the club moving forward.
WHAT WE DO
COMMUNICATE
We always have open lines of communication and are transparent across all aspects of the relationship.
DESIGN
Our expert design team do not use templates or stock products and just dress them up! We pride ourselves on every design being unique and different.
PRODUCTION
We have a terrific and very dedicated production team in China, USA and India that always ensure that we get it done.
DELIVERY
It goes without saying you want delivery and as quick as possible. We always strive to get your products early.
INITIAL TENDER SCHEDULE
We are very open about having a 6 week production timeline from time of order, so being organised and ordering accordingly is essential. Below is our ideal schedule to get your apparel done and in your hands for the 2021 season.
May 2021
Statement of intention proposal presented to the club for consideration.
September 2021
TNF Cricket to present to the committee the proposal for 2022-2024, including customised Lincolnshire CCC made samples of products to consider.
October 2021
Lincolnshire CCC confirm to make Tails Never Fails the preferred supplier of the club for the next three years and confirm pre season range of products.
November 2021
Lincolnshire CCC Online Store for pre season products to go live for all orders.
Club orders are placed with TNF for production.
January 2022
Delivery of pre season product orders delivered to the club for orders placed via the online store.
Lincolnshire CCC to confirm on-field products for 2021 before store goes live for all orders.
March 2022
Delivery of on-field products delivered to the club for orders placed via the online store.
Any secondary orders required are placed with TNF and put into production.
Monthly and/or weekly awards implemented by Lincolnshire CCC across junior and/or senior sections in partnership with TNF.
April 2022
£250 voucher is drawn and won by a lucky player to use at TNF Cricket on any equipment they require.
Final delivery of products to Lincolnshire CCC.
Here are the reasons as to why Lincolnshire Country Cricket Club should strongly consider Tails Never Fails to become its valued partner for merchandise and apparel:
1. We do not do stock products or stock designs. All of your range should be and will be customised with your very own designs with TNF, enabling you to stand out from the rest.
2. Our timelines are more flexible than others. We pride ourselves on an improved, efficient and timely process from design through to delivery.
3. We are very transparent in where we are at with each and every order. You work with TNF UK’s very own Will Taylor and owner of TNF Michael Sheedy to help you through the super busy period of pre-season ordering and delivery.
4. We do not charge extra for logos, designs, names, numbers or sponsors. There are no hidden costs.
5. We can build you your very own online shop for the club. Simply notify your junior parents and senior players, plus officials and members, and they then jump online and purchase their needs. You do not have to worry about collating orders for over 100 playing members. The hassle is mostly taken away from your volunteers, leading to a huge saving.
6. We will lock in three years worth of pricing. No changes for the 3 years of this tender.
HOW GOOD DO THESE LOOK 🤩 - TOGETHER WE CAN MAKE IT HAPPEN
“TELL US WHY,” YOU SAY
OKAY…
BENEFITS OF YOUR ONLINE STORE
💥 You tell us what you want to sell products for vs what your members pay. We provide you with a price and you have the opportunity to put a small rebate on each product.
💥 You will work with us to check and sign off on all orders before production commences.
💥 Receive the rebate the moment the order is finalised and placed with our supplier.
💥 You can have the players/parents put in their names for customisation so you cut out the logistics of collating and mistakes, or, take control yourself and provide us the information we require.
💥 You can place all your club orders online with a checkout code and we will invoice you accordingly for that club order.
💥 You do not have to make big club purchases. Let the online store do what it is set up to do.
CASE STUDY
JAPAN CRICKET ASSOCIATION
TIME TO GET REAL
Japan didn’t expect to make the Under 19 World Cup. The ICC put forward TNF Cricket as a possible supplier for them to contact. Within 8 weeks we went from initial conversations to delivery of products just in time for the World Cup in South Africa.
THE KIT GOT HEAPS OF TRACTION
The gear went viral! Our hot pink Japan inspired designs were a hit all over social media. Plenty of positive comments and enquiries into what we do came off the back of this exposure and amazing looking designs. We want to work with new customers to create more of this!
WE ARE COMMITTED TO OUR CUSTOMERS MORE THAN EVER
After working with the Japan Cricket Association successfully it gave TNF much confidence that it is back on the right track of providing outstanding products matched with unprecedented customer satisfaction.
SPONSORSHIP
HAVE YOU HEARD OF FROGBOX?
Designed for club cricket, the FrogBox solution is the innovative, lightweight and low-cost product designed for volunteer operated clubs.
Integrated with our leading electronic scoring apps, all you need to do on match day is set up the portable video capture kit and live score the match on the app - our automation technology will take care of the rest!
TNF Cricket will happily donate a FrogBox kit to your club, valued at £1,300. All the club has to do is pay for the yearly streaming subscription. This is an absolute game changer, enabling you to commercialise your club like never before.
THE OFFER
A THREE YEAR DEAL
Jan 2022 - Jan 2025
REVERSIBLE GARMENTS FOR ONE AND TWO DAY CRICKET
ANYTHING AND EVERYTHING IS POSSIBLE
FREE FROGBOX - YOUR VERY OWN ONLINE STREAMING PRODUCT
FREE ONLINE STORE, DESIGN & ADMIN
We want TNF Cricket bats in the club. We want players to want to use them. This should help. A great pre season raffle prize. The club can use this voucher as they wish - maybe for player of the year or use as a raffle prize to raise extra funds.
More for the players - 10% off all TNF Cricket products from our store in Lincoln
NOTE: NOT apparel & club merchandise
WE WANT TO MAKE THIS HAPPEN
We are fully committed to making a difference in Lincolnshire County Cricket Club at this exciting period for the club.
By becoming the valued apparel and merchandise supplier for the next 3 years, we will work with you in order to create and produce your very own customised cricket apparel and merchandise that is unparalleled in this very competitive market place.
Our dedicated team will do all that is needed in order to make this a terrific relationship both on and off the field.