TNF Ambassador Ryan Sidebottom will play at Lords on Friday the 7th of April 2022.

Australian born now English citizen, Ryan will be playing for Derbyshire for the next month on loan from Warrickshire.

Round 1 for Derbyshire is against Middlesex at the home of cricket, Lords. Playing along side Sri Lankan international Suranga Lakmal, Head of Derbyshire Cricket Mickey Arthur said “Ryan is an experienced bowler and someone who can keep things tight for us to build the kind of pressure we want to see from our seamers.”

“I received a call from Derby and it was far too an opportunity for me to pass up. My goal is to play as many games as I can, thats my job and I believe that I can make a big impact for Derby in their bowling set up whilst on loan. I have just come off a solid three day hit out down south and the body feels great, I am ready to go!” said Sidey to TNF’s Michael Sheedy on the phone earlier in the week.

On behalf of everybody at TNF we want to wish Ryan all the very best.

GET IT DONE Sidey.

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Tails Never Fails Creator Michael Sheedy has landed in the UK last week for the first time since the pandemic hit in 2019. 

He intends to be in the UK for a few key weeks, meeting with valued club partners; developing and creating new club opportunities for the brand plus meeting with several quality TNF suppliers such as Ayrtek, Gentleman and Players and the UK department of Frogbox. 

Michael paid the new TNF HQ in Lincoln a visit last week to which is set to be completed in full by the end of February. 

“The past two years have been awfully difficult for families, small business and sporting clubs all over the World. We at Tails Never Fails UK have survived most importantly thanks to our wonderful staff and partnerships at club level, I could NOT be prouder to what we have been able to achieve in these historic times. To be back in England I am extremely excited and look forward to meeting with as many clubs, schools, valued partners and suppliers as possible in the coming weeks.” - said Sheedy this week whilst up in Leeds. 

IF you have a club or school in the UK that would like to catch up with the UK team…hit up Michael on 

WhatsApp - +61420357566 

Email - michael@tnfsport.com

Lets Get It Done

BY OLLIE ALFORD

Becoming an apparel partner with TNF entails much more than simply being provided with apparel and equipment.

We like to maintain relationships and celebrate the achievements of those we work with, whether that be a fire service raising money for charity or a cricket club enjoying a trophy-laden season. The latter was certainly the case last year for our Bristol-based apparel partners, Golden Hill Cricket Club.

With promotions for five of their Saturday senior sides, including four league titles, a Gloucestershire County Cup and a haul of junior trophies to their name, Golden Hill certainly had a 2021 to remember. 

We were delighted to welcome the club on board as a full apparel partner at the beginning of the year, and even more so to see the success they enjoyed in the months that followed…

The 1st XI were crowned champions of the WEPL (West England Premier League) Bristol & North Somerset Division with 279 points, losing just one game all season. Meanwhile, the club’s 2nd, 3rd and 4th teams won the Bristol & District League’s Fourth, Ninth and Eleventh Divisions respectively, losing just three games between them. The 5th XI came agonisingly close to completing the clean sweep of league titles for the Bristol club, but did ultimately secure promotion with a second placed finish in Division Fourteen, just one point behind the league winners.

The accolades didn’t stop there, however, as the 1st XI secured their first ever county cup triumph in September in the form of the Stuart Canvas Gloucestershire Cup. In a final played at the Bristol County Ground, our UK team of Will Taylor and Gareth Davies were in attendance with a FrogBox streaming kit to capture every moment.

In the end, Golden Hill proved far too strong for their opponents, Knowle CC. Defending a total of 263-9, Golden Hill cruised to victory, bowling Knowle out for just 115 to clinch the season double. 

Golden Hill celebrate their Gloucestershire County Cup Final triumph at the County Ground, Bristol.

Furthermore, it wasn’t just the seniors who enjoyed a huge amount of success at Golden Hill this season. There is also a superb junior and female setup at the club, with a number of these junior sides following in the trophy-winning footsteps of the seniors.

The Under 15 age group proved particularly successful, with the Greens winning the Bristol Youth Cricket League Performance Division and the Midweek Cup, whilst the Yellows were winners of the Development Group Division. In addition, the Under 17s won the BYCL Cup, whilst the Under 13 Yellows won the Bristol T20 Vitality Blast and came runners-up in the county-wide Gloucestershire Vitality Blast. 

“We are all delighted with the 2021 season and the hard work and dedication from all of the club to achieve five promotions and field seven, sometimes eight, adult sides on a Saturday.” said John Colley, Golden Hill’s Director of Cricket.

“The youth sides continue to go from strength to strength and, with further works on and off the pitch, 2022 promises to be an exciting year at the club.”

TNF’s UK Sales & Business Development Manager, Gareth Davies, added: “Golden Hill have been a pleasure to work with over the last 12 months, becoming a flagship club for TNF in Bristol. Between Tom and Theo, they have created a fantastic portfolio of apparel for members and players to choose from. I look forward to working closely with them for a long lasting partnership, and also being able to watch their progress closer this year thanks to their acquisition of a Frogbox live streaming kit.”

If you’d like to find out more information on our range of clothing or equipment, please visit www.tnfcricket.co.uk or contact one of our team on the details below and they will be happy to have a conversation with you.

Will Taylor - will@tnfcricket.com - +44 (0) 7825 917298

Gareth Davies - gareth@tnfcricket.com - +44 (0) 7891 916424

On behalf of everybody involved at TNF UK, I would like to pass on my sincere thanks to all of our customers,

suppliers, staff and supporters near and far for their continued support throughout 2021.

It goes without saying that this year has not come without its challenges for us all, in many shapes and sizes.

That said, I am extremely proud of the way in which our talented, diverse and committed team has embraced those challenges head on.

We couldn’t do what we do without you, our customers, so from everybody at TNF UK, have a very Merry Christmas and a Happy New Year with your loved ones. We can’t wait to continue to share our journey with you all in to 2022 and beyond.

-Will Taylor
General Manager TNFUK

#GETITDONE

Whilst TNF’s main purpose is to provide high quality equipment and apparel to sports clubs, associations and schools across the country, opportunities occasionally arise where we are able to do our bit for local communities. 

One such opportunity emerged earlier this year, when Mid and West Wales Fire and Rescue Service celebrated their 25th year anniversary. They decided they wanted a tangible souvenir to mark the occasion, whilst also giving something back to an organisation from whom they have received much support over the last 25 years; The Fire Fighters Charity.

The Fire Fighters Charity was set up during the Second World War to support the bereaved families of firefighters who had died during the Blitz. In the 80 years since, the charity has been providing support for the physical, social and mental wellbeing of those involved in the fire services across the UK.

Adrian Davies, a Watch Manager in the Service’s Northern Division, contacted TNF to see if we could aid their fundraising efforts, and we were only too pleased to assist. In conjunction with Adrian, we decided to produce a bespoke beanie hat for the members of the service, with funds raised being donated to the Fire Fighters Charity. Demand and generosity have been far higher than anticipated, with 250 hats sold raising more than £750 for the charity so far; £2 from every beanie bought goes to the charity, whilst TNF also donate an additional pound from every sale. The aim is to raise a total of £1000.

“Originally, I was only going to order 50 hats, but interest grew quickly and I had to up the order to 150 just for the first batch.” said Adrian. “Hopefully, demand will increase even further once the colder weather returns and we can raise more money for the Fire Fighters Charity!”

TNF’s UK Sales & Business Development Manager, Gareth Davies, said “Working alongside the fire service and the Firefighters Charity has been an absolute pleasure. We are over the moon to be contributing to an amazing charity and providing the fire service with great quality beanies.”

If you’d like to find out more information on our range of clothing or equipment, please visit https://www.tnfcricket.co.uk/ or contact our staff on the details below and they will be happy to have a conversation with you.

Will Taylor - will@tnfcricket.com - +44 (0) 7825 917298

Gareth Davies - gareth@tnfcricket.com - +44 (0) 7891 916424

We are excited and proud that our brand partners Masuri have been selected as the Official Helmet Supplier for The Hundred, with the new competition set to launch in 2021.

The Hundred is an action-packed, unmissable new 100 ball cricket competition that will put fans on the edge of their seats, with an ambition to grow the game at all levels. The competition will feature world-class players and homegrown talent, in eight brand new women's and men's teams based across the UK.

James Brown, Senior Commercial Manager for The Hundred, said: “In Masuri, we are partnering with a market leader who shares our ambition to throw cricket’s doors open to all. Together, we have designed bespoke, painted helmets which show off the team’s colours and we will continue to collaborate as we build towards the competition launch in 2021, bringing the excitement of 100-ball cricket to fans.”

Masuri who will manufacture helmets for The Hundred in the UK, has been making cricket helmets since 1991 and has continued to innovate and push the standard of safety and protective products ever since. In addition to the range of customised painted helmets, the partnership will also include the supply of Masuri StemGuards, ensuring players have access to the highest level of head and neck protection available on the market.

The action-packed 100-ball competition will be sporting a brand-new look in the way of a painted helmet range that compliments each of the eight men’s and women’s teams' playing kits and branding.

Sam Miller, CEO of The Masuri Group, said: “The Hundred promises to be brilliant entertainment in 2021, and we’re delighted to be part of it. The painted helmets we’ve designed together will give players the very best protection while ensuring they’re kitted out in team colours. We can’t wait to see them in action helping showcase cricket to a whole new audience.”

What's more, is our very own #TNFUK staff member Gareth Davies will be actively involved in the competition as Assistant Coach of Birmingham Phoenix women’s team.

“I can’t wait to be involved,” said Gareth, who will be working under Head Coach Ben Sawyer.

“It’s fantastic that our brand partners and great friends at Masuri have been selected as the official helmet supplier. We work very closely with the team there to provide the best helmet options available at affordable pricing. For grassroots cricketers to be able to access a customised helmet for their club like they see on TV is pretty cool.”

The Masuri customised helmets are available to all clubs, schools and teams with no minimum order quantity.

Explore the range here and enquire with our UK team now.

#SettingTheStandard #GETITDONE

InteractSport are excited to announce their partnership with TNF Cricket, who are now the Official FrogBox Distributor in the United Kingdom. This partnership will assist InteractSport meet the demand for FrogBox streaming kits across the UK.

Through TNF Cricket’s highly regarded sales and distribution services, the partnership will provide InteractSport with immediate access to a local operation to meet demand in England and Wales.

The decision comes as a part of InteractSport’s renewed global strategy, focusing on growth in key regions for their FrogBox product which provides clubs an automated and hands-free solution for streaming any level of cricket through its exclusive integration with Play-Cricket Scorer.

Managing Director of TNF Cricket, Michael Sheedy hailed the partnership as great news for all cricket clubs in the UK, with apparel, equipment and livestreaming now all available in the one place.

“TNF Cricket UK is thrilled to be working with such an exciting product as FrogBox and become the distributor for the UK. It's the next biggest thing in local cricket and something that we’re super proud to be involved with.”

“Given the challenges of COVID-19 this season again will be somewhat different for most. For a club or school to have the capability to live stream a game into loungerooms all over the world to a phone, tablet or computer is unbelievable. It gives a whole new meaning to staying connected through our great game of cricket, and my team are ready to help give clubs or schools all the information they need to know to implement live streaming this season.”

Chief Operating Officer at InteractSport Rob Knee says the relationship reinforces InteractSport’s commitment to re-imagining the game day experience for all levels of sport.

“Working with TNF as our UK based distributor supports our global strategy and will deliver on our commitment to the England and Wales Cricket Board to service the growing demand to live stream recreational cricket across the UK.

“FrogBox has been a terrific success so far, and by working closely with Michael and his UK based team at TNF, we will enable more clubs to access to live streaming, capturing and sharing all the amazing moments with friends and family, no matter where they are in the world.”

For more information on live-streaming with FrogBox in the UK or to place an order, visit the FrogBox website.

For more information on TNF Cricket and the services they provide for clubs and leagues, visit the TNF Cricket UK website.

Check out all the latest from the TNF CRICKET Special Guests on the Last Session over on our TNF CRICKET IGTV

The current series between India and England has been a pure exhibition of test match cricket. Joe Root’s mesmerising double hundred, Rohit Sharma’s batting masterclass, Ravi Ashwin’s extraordinary all-round display – not to mention Ben Foakes’ imperious glovework. The enthralling series is perfectly poised at 1-1 at the halfway stage, with the third test set to get underway in Ahmedabad on Wednesday.

The action has been too good to simply leave out on the field at stumps. So, here at TNF, we have been dissecting each day’s play on our Instagram page in ‘The Last Session’ – a live conversation with a cricket enthusiast during which we not only reflect on the day’s action, but also discuss their life, career or interests in general.

Last week, TNF’s Managing Director Michael Sheedy had the pleasure of hosting former England international and current elite coach, Dimitri Mascarenhas, following Day Two of the second test in Chennai. You can watch the full 20-minute video of their discussion on our Instagram page under the IGTV tab @tnfcricket.

Here are a couple of snippets of Dimi’s thoughts during the session…

On Rishabh Pant: “I love watching him play. He plays to his strengths and it’s coming off for him at the moment. He’s carried on his form from Australia (grimace from Sheeds), especially with the bat. But he’s also kept wicket phenomenally well in tough conditions in India.”

On Ben Foakes: “He’s a brilliant player. He averages just on 40 with the bat in first class cricket and he’s a phenomenal ‘keeper. England have got to try and do something to get him in the team. They’re giving a lot of people a lot of opportunities so hopefully he’ll be able to grasp one. He hasn’t done himself any harm.”

On his career, having grown up in Western Australia: “I moved back to England in ’96 to play as club pro. I did okay and got signed up for Hampshire – the rest is history! I’m pretty happy with my journey and loved every minute of it. The T20 game has evolved hugely – batters are whacking it everywhere; bowlers are so much more skilful. It would have been nice to have been playing 10 years later!”

On his involvement with Moonrise Sports – “It’s a great initiative and I’m really loving being part of it. I’m doing coaching wherever and whenever I can – I’m just loving it and happy to help anywhere I can.”

It was fantastic to welcome Dimi, an ex-international cricketer with almost 200 first-class games to his name, on to The Last Session. To watch the full conversation, where Dimi also shared his thoughts on the world’s best T20 spinners and more on his current coaching exploits, head over to the IGTV tab on our Instagram page – @tnfcricket – where you can also find other episodes of #TheLastSession.

The Last Session with Dimi Mascarenhas

#GETITDONE

by Ollie Alford

Ten years on from our inception in Australia, TNF CRICKET are excited to continue our expansion into the United Kingdom with the official launch of Tails Never Fails UK.

The establishment of an official TNF HQ in Lincoln, Lincolnshire, follows a successful four-year period of providing quality cricket apparel and equipment to the UK market. The facility will act as our brand-new office and warehouse. Having a base for our operations in England will not only allow us to build on our relationships and provide better service for our existing UK customers, but also expose new clubs, schools and associations around the UK to the Tails Never Fails brand.

Whilst our area of specialisation is the manufacture of cricket products, TNF also produce merchandise and apparel in the fields of football, rugby, hockey and a number of other sporting codes. Furthermore, our reach isn’t limited solely to sport; TNF can also cater for the corporate apparel market.

On the launch of TNF UK and the establishment of the base in Lincoln, Managing Director of Tails Never Fails, Michael Sheedy, said “For us to now have an HQ in the UK is a massive step for our brand and our growing base of TNF followers. We are now ‘local’ - we have a home! We have UK based staff that are hungry for opportunities across a variety of sports and are passionate about exceeding customer service levels that sporting clubs are not used to in the UK market.”

The launch of TNF UK corresponds with our appointments of Will Taylor as its new General Manager and Gareth Davies as Head of Sales and Business Development. “The lads have both worked with our brands in the UK and in Australia in some shape or form over the past few years.” Michael continues.“They are very well versed in what our company stands for and the direction that we are moving in each and every day. Both Will and Gareth come from very impressive customer relationship roles in their professional careers and, most importantly, love all sports and are heavily involved with their local cricket clubs.”

Will has been involved with the company since 2018, initially on a casual basis, aiding the growth of the brand in the UK through his network of clubs and contacts. However, we are delighted that the development of the company is such that we are now able to benefit from Will’s services on a full-time basis.

Will Taylor, General Manager of Tails Never Fails UK, outside the company’s new premises in Lincoln.

On his new role with TNF, Will said, “When the opportunity came along for me to work for TNF, it was something I simply could not turn down. It’s not every day you get the chance to mix one of your biggest passions in life with your day-to-day work and I am extremely grateful to Michael for the opportunity to do so. He, with the aid of a highly skilled team, has built a fantastic brand and service over recent years which the UK market has been lacking for some time, so it’s really exciting to have the chance to contribute on a full-time basis.”

“I am very excited to be a part of TNF.” Gareth said upon his appointment. “I have known Michael for eight years now and experienced the business first-hand out in Australia. To be a part of such an exciting time for TNF here in the UK is amazing. I believe there is a big gap in the market for sublimated apparel in the UK and the processes and commitments TNF are delivering will certainly change the face of the market.”

Gareth Davies joins the UK team as Head of Sales & Business Development

We look forward to the progression of our new premises in Lincoln, to forming new customer relationships and to showcasing the very best of Tails Never Fails to the UK market.

#GETITDONE

For more information, visit www.tnfcricket.co.uk or contact our staff on the details below and they will be happy to have a conversation with you.

Will Taylor - will@tnfcricket.com - +44 (0) 7825 917298

Gareth Davies - gareth@tnfcricket.com - +44 (0) 7891 916424