Lift off for TNF UK
by Ollie Alford
Ten years on from our inception in Australia, TNF CRICKET are excited to continue our expansion into the United Kingdom with the official launch of Tails Never Fails UK.
The establishment of an official TNF HQ in Lincoln, Lincolnshire, follows a successful four-year period of providing quality cricket apparel and equipment to the UK market. The facility will act as our brand-new office and warehouse. Having a base for our operations in England will not only allow us to build on our relationships and provide better service for our existing UK customers, but also expose new clubs, schools and associations around the UK to the Tails Never Fails brand.
Whilst our area of specialisation is the manufacture of cricket products, TNF also produce merchandise and apparel in the fields of football, rugby, hockey and a number of other sporting codes. Furthermore, our reach isn’t limited solely to sport; TNF can also cater for the corporate apparel market.
On the launch of TNF UK and the establishment of the base in Lincoln, Managing Director of Tails Never Fails, Michael Sheedy, said “For us to now have an HQ in the UK is a massive step for our brand and our growing base of TNF followers. We are now ‘local’ - we have a home! We have UK based staff that are hungry for opportunities across a variety of sports and are passionate about exceeding customer service levels that sporting clubs are not used to in the UK market.”
The launch of TNF UK corresponds with our appointments of Will Taylor as its new General Manager and Gareth Davies as Head of Sales and Business Development. “The lads have both worked with our brands in the UK and in Australia in some shape or form over the past few years.” Michael continues.“They are very well versed in what our company stands for and the direction that we are moving in each and every day. Both Will and Gareth come from very impressive customer relationship roles in their professional careers and, most importantly, love all sports and are heavily involved with their local cricket clubs.”
Will has been involved with the company since 2018, initially on a casual basis, aiding the growth of the brand in the UK through his network of clubs and contacts. However, we are delighted that the development of the company is such that we are now able to benefit from Will’s services on a full-time basis.
Will Taylor, General Manager of Tails Never Fails UK, outside the company’s new premises in Lincoln.
On his new role with TNF, Will said, “When the opportunity came along for me to work for TNF, it was something I simply could not turn down. It’s not every day you get the chance to mix one of your biggest passions in life with your day-to-day work and I am extremely grateful to Michael for the opportunity to do so. He, with the aid of a highly skilled team, has built a fantastic brand and service over recent years which the UK market has been lacking for some time, so it’s really exciting to have the chance to contribute on a full-time basis.”
“I am very excited to be a part of TNF.” Gareth said upon his appointment. “I have known Michael for eight years now and experienced the business first-hand out in Australia. To be a part of such an exciting time for TNF here in the UK is amazing. I believe there is a big gap in the market for sublimated apparel in the UK and the processes and commitments TNF are delivering will certainly change the face of the market.”
Gareth Davies joins the UK team as Head of Sales & Business Development
We look forward to the progression of our new premises in Lincoln, to forming new customer relationships and to showcasing the very best of Tails Never Fails to the UK market.
#GETITDONE
For more information, visit www.tnfcricket.co.uk or contact our staff on the details below and they will be happy to have a conversation with you.
Will Taylor - will@tnfcricket.com - +44 (0) 7825 917298
Gareth Davies - gareth@tnfcricket.com - +44 (0) 7891 916424